The Success Canon

Selling

The sales shelf

Classic books on selling and on getting along with people while you do it.

A practical path: Carnegie on people, Bettger and Mandino and Ziglar on selling, and Brian Tracy's Thomas Nelson edition of The Psychology of Selling.

  1. 01 How to Win Friends and Influence People Dale Carnegie · 1936 Carnegie's book of practical rules for getting along with people and leading them.
  2. 02 How I Raised Myself from Failure to Success in Selling Frank Bettger · 1949 copy Bettger's field notes on enthusiasm, questions, and keeping records of sales calls.
  3. 03 The Greatest Salesman in the World Og Mandino · 1968 Mandino's parable of scrolls a salesperson is told to read until the habits stick.
  4. 04 Secrets of Closing the Sale Zig Ziglar · 1984 Ziglar's long book on asking for the sale and handling the moment people hesitate.
  5. 05 The Psychology of Selling Brian Tracy · 2004 Tracy's book of methods for the inner game of selling and for moving a sale along.